Taussh
OVERVIEW
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Tauush is a fashion and apparel brand headquartered in Ghana, with a global presence. Their core focus lies in crafting high-quality clothing, offering customers the opportunity to fully customise their garments from an extensive selection of fabrics and materials.
My task involved researching and revamping their website to enhance its functionality and visual appeal, preparing it for handoff to an external coder. This project aimed to elevate Tauush's online presence and improve the user experience for their customers worldwide.
ROLE​
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Lead Designer ​
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Product Design, UI/UX, User Research, Graphic Design, Interaction Design, Animation, Video Editing,
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April 2022 - June 2022
TOOLS​
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Figma, Adobe Creative suite (Illustrator, Photoshop, After effects, Premiere Pro)
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The Challenge
In a nutshell, the website was severely outdated and navigating it was a challenge. It lacked consideration for user experience and customer satisfaction, presenting a prime opportunity for a complete overhaul.
Approaching this project as a blank slate, I was ready for the challenge. Despite budget constraints limiting a full revamp of all functions, prioritizing a clean and simple user interface focused on clarity. My primary task was to redesign the homepage, while also advising the CEO on best practices and rationale behind design decisions.
The Solution
My approach aimed to modernize their e-commerce strategy, drawing inspiration from contemporary trends in online shopping while ensuring compatibility with their customization options. Additionally, I provided supplementary assistance by animating their logo and editing their brand video, which can be viewed here:
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