ECOMMERCE / NATURAL HEALTH / SUPPLEMENTS/ BLOG
Natureli
OVERVIEW
Natureli emerged as a new brand conceived by medical researcher Renee Eli and brought to fruition by fyrtorr ltd. My primary responsibility was to actualise the vision shared by fyrtorr and Renee, shaping a health and wellness brand tailored for women navigating through menopause.
The objective centered on developing a comprehensive online platform encompassing a website, shop, and blog, with the aim of establishing an information hub and safe haven for women navigating this phase of life.
ROLE
Lead Designer
Product Design, , Brand Design, UI/UX, User Research, Graphic Design, Interaction Design, Marketing Design, Animation, Photography, Video Editing, Landing page design
THE TEAM
3 Product Designers + 2 Copywriters + 2 Engineers
TOOLS
Figma, Adobe Creative Suite (Illustrator, Photoshop, Premiere pro, After effects), Webflow, Photography,
The Brief
Creating a brand from scratch is a multifaceted task, demanding meticulous attention to every detail. Sure, we had the essential components such as medical research, expertise, and a compelling brand ambassador but venturing into this space necessitated extensive research and testing.
Our design objective was comprehensive: to develop a functional website, shop page, and blog, while also crafting the physical supplement and designing all marketing materials, including social media and email ads. Every aspect was carefully considered to ensure cohesiveness across all touch points.
At the core of our goal was simplicity and accessibility. We aimed to provide women with a straightforward way to access information and support. Additionally, we sought to present menopause through a fresh lens, departing from mainstream media narratives to offer a more empowering and inclusive perspective.
The Brand Assets
Developing the Natureli brand involved a collaborative effort that extended beyond traditional design tasks. I worked closely with various departments and external partners to create Renee's vision. This collaboration included coordination with marketers, copywriters, medical professionals, and photography studios located in the US, ensuring alignment and cohesion across all elements.
Below is a gallery showcasing the diverse range of assets created for the brand launch, encompassing UI/UX design, brand design, graphic design, product design (physical), photography, and video editing. Each asset was meticulously crafted to bring Natureli's vision to life and establish a compelling presence in the health and wellness space.
